Brand and organisational changes for the AUMA Group have been initiated in 2015. During the last 50 years, the company has become a market leader in the field of electric actuators and valve gearboxes supported by individual group member brands: AUMA, DREHMO, GFC, Haselhofer and SIPOS.
In a transition designed to provide the foundation for continued growth, a migration to a common AUMA brand is taking place over a period of several years. The result will be one enterprise operating in five market oriented divisions: Water, Power, Oil & Gas, Industry & Marine, and Drives.
As a first step in the transition process the sales and service organisations in Germany, and in most international subsidiaries, have been consolidated. From January 2015, AUMA now offers its comprehensive product and service portfolio for all brands from a single source.
Matthias Dinse, Commercial Managing Director of the privately owned company explains the advantages of the new brand strategy:
"The structure enhances customer relationships and transparency. Each of our five companies has been successful in its market segments and significantly contributes with its knowledge and experience to the group's success. In this market focussed move, we combine our strengths to further increase efficiency and flexibility to meet our customers' requirements and expectations. This creates a sound basis for continuous, sustainable growth and allows us to spearhead further innovations to the benefit of the electric actuator market.”